47
hat steamer
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$105.65avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$335K$335K/yr · 217K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Okay$9.60–$279.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad14,775.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale