69
hand towels for bathroom
Launch itA $4.3M/yr market growing +0.3% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$4.3M$4.3M/yr · 6.4M searches
Returns
Great1.0%return rate — above 6% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great$7.18–$65.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad11,136.51avg incumbent reviews — the moat a new listing must climb