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hand soap variety pack
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.74–$26.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,185.03avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 75K searches