44
halloween plates and cups
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+206.7%90-day search growth — must beat 0% to launch
Review moat
Incredible45.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$14.62–$24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 28K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand