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halloween felt garland
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+145.9%90-day search growth — must beat 0% to launch
Review moat
Great217.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Price range
Good$7.56–$22.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 39K searches