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gymnastics blanket
Skip itSoft demand (-51.0% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$15.26–$31.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great144avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.09avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$25K$25K/yr · 27K searches
Growth
Bad-51.0%90-day search growth — must beat 0% to launch