54
grounding blanket
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-26.1% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$60.09avg listing price — sweet spot $15–$100
Review moat
Great251.59avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$23.25–$168.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$159K$159K/yr · 119K searches
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.1%90-day search growth — must beat 0% to launch