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groovy one birthday decorations
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great161.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$5.62–$32.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$25K$25K/yr · 65K searches
Signals Low Review Barrier