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groomsmen cards
Skip itPrices mostly outside the sweet spot ($4.91–$15.15) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great158.4avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 83K searches
Price range
Bad$4.91–$15.15cheapest to priciest tracked listing — scored on the share inside $15–$100