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griswold cast iron skillet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$119.14avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$298K$298K/yr · 100K searches
Review moat
Okay1,819.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$15.98–$255.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price