55
grinch figures
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Review moat
Great199.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$63.72avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$357K$357K/yr · 409K searches
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Price range
Okay$7.72–$195.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price