61
grey washcloths
Worth a lookShows searches that convert (10.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.59–$37.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 81K searches
Review moat
Bad14,988.74avg incumbent reviews — the moat a new listing must climb