51
grey throw blanket
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a deep review moat (16,704 avg reviews) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$21.85avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$7.94–$57.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 198K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Review moat
Bad16,703.75avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand