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grey silk pillowcase
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+41.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Price range
Bad$5.51–$18.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$48K$48K/yr · 83K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad151,997.4avg incumbent reviews — the moat a new listing must climb