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grey sheets
Skip itA deep review moat (236,272 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$21.84avg listing price — sweet spot $15–$100
Price range
Great$10.08–$39.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$224K$224K/yr · 282K searches
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand
Review moat
Bad236,272.2avg incumbent reviews — the moat a new listing must climb