35
grey pillow cases set of 2
Skip itPrices mostly outside the sweet spot ($5.49–$14.12) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$138K$138K/yr · 160K searches
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad44,447.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.49–$14.12cheapest to priciest tracked listing — scored on the share inside $15–$100