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greeting card organizer
Worth a lookShows a sweet-spot price point ($20.70 avg), but soft demand (-2.4% this quarter) keeps it on the watch list.
Avg price
Great$20.70avg listing price — sweet spot $15–$100
Price range
Good$8.26–$33.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good610.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$352K$352K/yr · 567K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.4%90-day search growth — must beat 0% to launch