61
greeting card display
Worth a lookShows a sweet-spot price point ($36.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$36.19avg listing price — sweet spot $15–$100
Review moat
Great174.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$7.81–$170.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$278K$278K/yr · 315K searches
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand