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greenery
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($86K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$17.64avg listing price — sweet spot $15–$100
Price range
Good$5.59–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,545.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 146K searches
Signals No Dominant Brand