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green throw pillows
Skip itWeak search conversion (1.9%) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Price range
Good$7.39–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$247K$247K/yr · 782K searches
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,582.5avg incumbent reviews — the moat a new listing must climb