60
green throw blanket
Launch itA $1.2M/yr market growing +3.3% this quarter with returns at 3.7% — clears our launch bar.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$9.48–$69.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 3.7M searches
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,992.83avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale