44
green taper candles
Skip itSoft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great281.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Price range
Good$8.85–$32.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 37K searches
Growth
Bad-43.1%90-day search growth — must beat 0% to launch