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53

green soap dispenser

Worth a look

Shows a fragmented shelf (top 5 take 39% of clicks), but a small market ($117K/yr) keeps it on the watch list.

Market size 27Growth 38Conversion 42Competition 76Returns 72Price range 64Avg price 63Brand share 74Review moat 56Quality gap 40

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$6.72–$29.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.50

avg listing price — sweet spot $15–$100

Review moat

Good1,255.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Market size

Okay$117K

$117K/yr · 260K searches

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