44
green heated blanket
Skip itSoft demand (-65.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.42avg listing price — sweet spot $15–$100
Price range
Incredible$26.87–$71.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,314.64avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 61K searches
Growth
Bad-65.0%90-day search growth — must beat 0% to launch