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grandpa blanket
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Growth
Incredible+115.7%90-day search growth — must beat 0% to launch
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great150.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Price range
Great$10.71–$40.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 33K searches