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graduation party decorations 2023
Launch itA $6.5M/yr market growing +143.1% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$6.5M$6.5M/yr · 12.3M searches
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Growth
Incredible+143.1%90-day search growth — must beat 0% to launch
Competition
Incredible17%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$2.48–$50.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Review moat
Good1,068.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality