44
goth blanket
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$21.20avg listing price — sweet spot $15–$100
Price range
Great$9.01–$45.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,716.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 169K searches