35
gold wreath
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.95avg listing price — sweet spot $15–$100
Price range
Incredible$17.97–$59.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great144avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 36K searches