40
gold votive candles
Skip itHigh returns (9.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.93avg listing price — sweet spot $15–$100
Price range
Incredible$16.86–$65.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,292.84avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 40K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate