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gold throw pillows
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Price range
Great$6.75–$40.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 447K searches
Review moat
Bad12,101.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch