47
gold throw blanket
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.98avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$9.76–$60.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Bad$85K$85K/yr · 240K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,294.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand