58
gold stars
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Good545.23avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Price range
Okay$4.43–$24.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Market size
Okay$110K$110K/yr · 203K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand