64
gold frames
Launch itA $1.6M/yr market growing +8.7% this quarter with returns at 4.3% — clears our launch bar.
Competition
Great21%top-5 click share — an open shelf
Market size
Great$1.6M$1.6M/yr · 1.9M searches
Avg price
Great$19.95avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$5.54–$85.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Bad4,679.19avg incumbent reviews — the moat a new listing must climb