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gold curtains
Skip itSoft demand (-18.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.70avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Good$5.92–$41.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$329K$329K/yr · 1.0M searches
Review moat
Okay3,659.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-18.2%90-day search growth — must beat 0% to launch