48
gold candles
Skip itPrices mostly outside the sweet spot ($3.95–$12.65) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$361K$361K/yr · 548K searches
Review moat
Okay1,545avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Avg price
Bad$6.56avg listing price — sweet spot $15–$100
Price range
Bad$3.95–$12.65cheapest to priciest tracked listing — scored on the share inside $15–$100