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gold bunnies
Skip itSoft demand (-92.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great188.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.24avg listing price — sweet spot $15–$100
Price range
Great$7.28–$55.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 103K searches
Growth
Bad-92.9%90-day search growth — must beat 0% to launch