45
gold birthday candles
Skip itPrices mostly outside the sweet spot ($3.95–$12.65) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,395.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$132K$132K/yr · 161K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.12avg listing price — sweet spot $15–$100
Price range
Bad$3.95–$12.65cheapest to priciest tracked listing — scored on the share inside $15–$100