35
go for gold
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great111.75avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.31–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$6K$6K/yr · 7K searches
Growth
Bad-73.7%90-day search growth — must beat 0% to launch