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52

glass pump bottle

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($56K/yr) keeps it on the watch list.

Market size 14Growth 27Conversion 40Competition 90Returns 71Price range 75Avg price 72Brand share 81Review moat 30Quality gap 42

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great$6.93–$39.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.68

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,475.54

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Market size

Bad$56K

$56K/yr · 120K searches

Search terms