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51

glass pump bottle

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 24Conversion 37Competition 91Returns 71Price range 75Avg price 73Brand share 81Review moat 30Quality gap 40

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great$6.93–$39.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.77

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,458.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 121K searches

Reviews