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gingham duvet cover
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Price range
Incredible$22.08–$85.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.37avg listing price — sweet spot $15–$100
Review moat
Good944.22avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$260K$260K/yr · 635K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale