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giant candle
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$99.24avg listing price — sweet spot $15–$100
Review moat
Good634.25avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$402K$402K/yr · 304K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$18.45–$296.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale