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ghost pillow
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$43.30avg listing price — sweet spot $15–$100
Price range
Great$12.11–$91.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,802.29avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 197K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals Out of Stock