47
ghost balloons
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible53.8avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+138.1%90-day search growth — must beat 0% to launch
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.13–$22.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 71K searches