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gender reveal backdrop
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Review moat
Great330.97avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.61–$46.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.86avg listing price — sweet spot $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 148K searches