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39

garfield blanket

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A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 14Conversion 14Competition 48Returns 91Price range 86Avg price 95Brand share 52Review moat 59Quality gap 19

Avg price

Incredible$26.78

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$10.89–$46.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,131.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 33K searches

Reviews