38
furbish
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Great104.81avg incumbent reviews — the moat a new listing must climb
Avg price
Great$61.73avg listing price — sweet spot $15–$100
Price range
Great$7.49–$98.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad6.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 30K searches