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fur blankets
Skip itSoft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.11avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$12.74–$111.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$117K$117K/yr · 282K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,224.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand