62
funny signs
Worth a lookShows no brand lock-in (top 5 brands take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$2.38–$114.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good586.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.11avg listing price — sweet spot $15–$100
Market size
Good$289K$289K/yr · 1.1M searches
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand