58
full size mattress
Launch itA $132.7M/yr market growing +5.3% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$132.7M$132.7M/yr · 34.9M searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$232.95avg listing price — sweet spot $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,424.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$88.78–$828.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price